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Authoritative Domains Tend to Rank Higher in Google’s Search Results We found that a website’s overall link authority (measured using Ahrefs Domain Rating) correlates to higher first page Google rankings: And in general, average Domain Rating increases by SERP position. In other words, the higher you go on the first page, the higher Domain Rating tends to be. In fact, a website’s overall authority had a stronger correlation to rankings than the authority of the page itself (URL Rating). Key Takeaway: Higher Domain Ratings correlate with higher rankings on Google’s first page. Therefore, domains have a significant advantage in the SERPs.  

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