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Authoritative Domains Tend to Rank Higher in Google’s Search Results

We found that a website’s overall link authority (measured using Ahrefs Domain Rating) correlates to higher first page Google rankings:

Ahrefs – Domain rating correlates with higher first page Google rankings

And in general, average Domain Rating increases by SERP position.

Average domain rating increases by SERP position

In other words, the higher you go on the first page, the higher Domain Rating tends to be.

In fact, a website’s overall authority had a stronger correlation to rankings than the authority of the page itself (URL Rating).

Key Takeaway: Higher Domain Ratings correlate with higher rankings on Google’s first page. Therefore, domains have a significant advantage in the SERPs.


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